50 Kalo di Ciro Salvo
Our verdict · The London outpost of a world-renowned Naples pizzaiolo, and the pick for purists who want textbook Neapolitan just off Trafalgar Square.
Go if
You want purist, textbook Neapolitan pizza in central London before or after a night out.
Skip it if
You are watching the bill or want inventive, non-traditional toppings.
Plan your visit
50 Kalo di Ciro Salvo
~£16-£19 per pizza
Indicative price at the time of review.
The London home of celebrated Naples pizzaiolo Ciro Salvo, 50 Kalo is regularly cited among the best Neapolitan pizzas in Europe outside Italy, built on a highly hydrated, long-fermented dough that reviewers single out for its lightness and digestibility. Its Northumberland Avenue location, moments from Trafalgar Square, makes it one of the most convenient elite pizzerias for visitors, with an easy walk from Charing Cross or Embankment. Pizzas sit at roughly £16-£19 (indicative), which is at the higher end for London and the main reason it scores slightly lower on value than the chains below. Choose it over our number one if central location and a classic, purist Naples style matter more to you than chasing the single most-awarded kitchen.
The good & the bad
Pros
- Backed by a world-renowned Naples pizzaiolo and rated among Europe's best Neapolitan by multiple guides
- Central location just off Trafalgar Square - very easy for visitors to reach
- Reviewers praise the light, well-fermented dough
Cons
- At ~£16-£19 a pizza (indicative) it is pricier than most London rivals
- A single central site means peak-time demand and no neighbourhood convenience
How it compares
| Pick | WATTB Score | Price | Best for |
|---|---|---|---|
| 1.Napoli on the Road | 92/100 | From ~£12 per pizza (indicative) | overall |
| 2.50 Kalo di Ciro SalvoThis pick | 90/100 | ~£16-£19 per pizza (indicative) | classic Neapolitan |
| 3.Short Road Pizza | 87/100 | ~£16-£18.50 per pizza (indicative) | New York-Roman hybrid |
| 4.Pizza Pilgrims | 89/100 | From ~£10 per pizza (indicative) | groups and reliability |
| 5.Sodo Pizza | 86/100 | From ~£13 per pizza (indicative) | sourdough on a neighbourhood budget |
Good to know
- Address
- 7 Northumberland Ave, London WC2N 5DU
- Nearest station
- Charing Cross / Embankment
- Phone
- +44 20 7930 9955
- Price
- ~£16-£19 per pizza (indicative)
- Style
- Classic Neapolitan, long-fermented dough
- Founder
- Ciro Salvo (Naples)
- Location
- Northumberland Avenue, off Trafalgar Square
- Indicative price
- ~£16-£19 per pizza
Opening hours
- Monday
- 12:00 – 11:30 PM
- Tuesday
- 12:00 – 11:30 PM
- Wednesday
- 12:00 – 11:30 PM
- Thursday
- 12:00 – 11:30 PM
- Friday
- 12:00 PM – 12:00 AM
- Saturday
- 12:00 PM – 12:00 AM
- Sunday
- 12:00 – 11:30 PM
Address, hours & rating verified via Google · Sept 2026
Insider tip · Its position near the theatres and Trafalgar Square makes it a strong pre- or post-show option - book for weekend evenings.
Researched by WATTB
- Published
- 13 September 2026
- Updated
- 13 September 2026
- Last verified
- 13 September 2026
- Sources
- 9 sources
We research and rank options from public data, official information and published reviews. How we research →
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