Samsung Series 9 Bespoke AI (WF90F09C4SU1)
Our verdict · The most feature-rich pick: a 7-inch screen and an advertised energy claim beyond a standard A rating, if you'll use them.
Buy it if
You want the lowest running costs on paper plus a full smart-screen experience and will actually use the automation.
Skip it if
You want simple, proven hardware or are unwilling to pay a premium for smart features.
Where to get it
Samsung Series 9 Bespoke AI (WF90F09C4SU1)
From ~£1,099
Indicative price at the time of review.
Compare prices
Opens a live price comparison and retailer search for current prices and availability.
Samsung's Series 9 Bespoke AI is the gadget-lover's choice. Samsung advertises it as using around 55% less energy than the minimum for a Class A rating (its 'A-55%' claim, based on 21.8 kWh per 100 cycles), and AI Wash is designed to adjust water and detergent to load weight, fabric and soil level automatically. A 7-inch Smart Screen and app integration handle cycles and monitoring. The trade-off versus the LG above is price: you pay flagship money for the touchscreen, auto-dosing and headline efficiency figure, and Samsung's reliability reputation sits a little below Bosch and Miele in independent data. Treat the efficiency figure as an advertised manufacturer claim rather than a guaranteed real-world saving. Indicative pricing is around £1,099; confirm current price and specification with the retailer (checked September 2026).
The good & the bad
Pros
- Advertised A-55% efficiency claim, beyond a standard A rating (a manufacturer figure)
- AI Wash auto-dosing and a 7-inch smart screen with app control
- Feature set is the most advanced here
Cons
- Premium price for a 9kg machine
- Reliability reputation trails Bosch and Miele; the efficiency figure is an advertised claim, not a guaranteed saving
How it compares
| Pick | WATTB Score | Price | Best for |
|---|---|---|---|
| 1.Bosch Series 6 (WGG244A9GB / WGG24400GB) | 90/100 | From ~£499 (indicative) | overall |
| 2.Miele W1 WSD323 PowerWash | 90/100 | From ~£999 (indicative) | longevity and build quality |
| 3.LG AI DD V5 F4V509SSE | 86/100 | From ~£549 (indicative) | smart features and steam hygiene |
| 4.Samsung Series 9 Bespoke AI (WF90F09C4SU1)This pick | 84/100 | From ~£1,099 (indicative) | energy efficiency and smart control |
| 5.Hisense 3 Series WFQA9014EVJM | 81/100 | From ~£290 (indicative) | budget buy |
Key facts
- Best for
- energy efficiency and smart control
- Typical cost
- From ~£1,099 (indicative)
- Capacity
- 9kg
- Energy claim
- Advertised A-55% (per Samsung)
- Smart tech
- AI Wash auto-dosing, 7-inch Smart Screen, app
- Design
- Bespoke range styling
- Type
- Freestanding front loader
Researched by WATTB
- Published
- 15 September 2026
- Updated
- 15 September 2026
- Last verified
- 15 September 2026
- Sources
- 7 sources
We research and rank options from public data, official information and published reviews. How we research →
Written by
Keep comparing
More from The Best Washing Machines in the UK for 2026
Stay in the loop
A newsletter is on the way
Sign-ups aren't open yet — check back soon.