OpenAIChatGPT Plus
Our verdict · A flexible, low-cost single tool for creators who write across many formats.
Choose it if
Extremely versatile across drafting, editing, ideation and repurposing
Skip it if
No built-in brand-voice memory or marketing templates out of the box
Where to get it
ChatGPT Plus
From ~£16/month (indicative — check current pricing)
Indicative price at the time of review.
If you want one tool that does a bit of everything, ChatGPT Plus is the pragmatic pick. On the paid tier you get higher usage limits and priority access to OpenAI's latest models, plus advanced voice and image generation, and features like web-connected research. For creators it covers a lot of ground: outline a video script, rewrite a clunky paragraph, generate ten headline variants, then repurpose a blog into a thread — all in one place, for a flat monthly fee that undercuts most dedicated tools. The trade-offs: it has no native SEO scoring, and it is less of a dedicated marketing platform than Jasper.
The good & the bad
Pros
- Extremely versatile across drafting, editing, ideation and repurposing
- Low flat monthly price relative to dedicated writing platforms
- Higher usage limits and priority access to OpenAI's latest models on the paid tier
Cons
- No built-in brand-voice memory or marketing templates out of the box
- Consistency depends heavily on your own prompting and setup
How it compares
| Pick | WATTB Score | Price | Best for |
|---|---|---|---|
| 1.Jasper | 94/100 | From ~£30/month (indicative — check current pricing; billed annually) | overall |
| 2.ChatGPT PlusThis pick | 92/100 | From ~£16/month (indicative — check current pricing) | all-rounder |
| 3.Grammarly | 90/100 | From ~£10/month (indicative — check current pricing; billed annually) | editing and polish |
| 4.Surfer SEO | 86/100 | From ~£39/month (indicative — check current pricing) | SEO content |
| 5.Copy.ai | 82/100 | From ~£19/month (indicative — check current pricing; billed annually) | marketing workflows |
Good to know
- Price
- From ~£16/month (indicative — check current pricing)
- Best for
- Versatile all-round writing and editing
- Included on Plus
- Higher usage limits, latest models, advanced voice & image generation
- Customisation
- Save reusable voice and workflow setups
- Extras
- Web research, image generation, voice
Researched by WATTB
- Published
- 31 August 2026
- Updated
- 31 August 2026
- Last verified
- 31 August 2026
- Sources
- 1 source
We research and rank options from public data, official information and published reviews. How we research →
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