Liberty LondonLiberty Beauty Advent Calendar
Our verdict · One of the most sought-after beauty calendars: a keepsake box crammed with genuinely covetable brands, and it consistently sells out.
Buy it if
Excellent contents value relative to the purchase price, with a mix of full and travel sizes
Skip it if
Expensive up front and sells out fast, so requires early planning
Where to get it
Liberty Beauty Advent Calendar
From £250
Indicative price at the time of review.
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The Liberty Beauty Advent Calendar is the one every other beauty calendar is measured against, and for good reason. Behind its doors sits a carefully curated mix of full-size and generous travel-size products spanning skincare, make-up, haircare and fragrance, drawn from the sort of brands Liberty is known for stocking. Recent editions have run to around 25 or more products with a total contents value routinely quoted at over £1,000, several times the ticket price, which is what makes it feel like a genuine treat rather than a gimmick. The Liberty-print box is built to be kept and reused long after December, and stock is often released to Liberty Beauty Card members first before selling through quickly, so early ordering or joining the waitlist is essential. It is a significant outlay, but as a self-treat or a landmark gift it is hard to beat.
The good & the bad
Pros
- Excellent contents value relative to the purchase price, with a mix of full and travel sizes
- Strong, desirable brand line-up rather than filler samples
- Beautiful Liberty-print box designed to be kept and reused
Cons
- Expensive up front and sells out fast, so requires early planning
- Skews to established beauty fans; less suited to a casual gift
How it compares
| Pick | WATTB Score | Price | Best for |
|---|---|---|---|
| 1.Liberty Beauty Advent CalendarThis pick | 96/100 | From £250 (indicative) | overall |
| 2.LEGO Advent Calendar (City, Star Wars, Harry Potter & Friends range) | 94/100 | From £28 (indicative) | families and kids |
| 3.Hotel Chocolat The Advent Calendar | 90/100 | From £15 (indicative) | chocolate |
| 4.Lookfantastic Advent Calendar | 88/100 | From £99 (indicative) | value beauty |
| 5.Fortnum & Mason Advent Calendar | 86/100 | From £75 (indicative) | luxury food and drink |
Good to know
Liberty Beauty Advent Calendar has several branches — address, opening hours, phone and ratings vary by location, so check your chosen branch before you go.
- Locations
- Multiple branches
- Price
- From £250 (indicative)
- Type
- Beauty (skincare, make-up, fragrance)
- Format
- Printed keepsake box, multiple doors
- Contents
- Around 25+ full- and travel-size products (edition dependent)
- Value
- Often quoted over £1,000, several times the ticket price (indicative)
- Availability
- Limited edition; early access for Beauty Card members, sells out early
Insider tip · Join the Liberty waitlist or Beauty Card list and set a reminder for the launch window; it routinely sells out well before December.
Researched by WATTB
- Published
- 31 August 2026
- Updated
- 31 August 2026
- Last verified
- 31 August 2026
We research and rank options from public data, official information and published reviews. How we research →
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