Lookfantastic Advent Calendar

Lookfantastic's beauty advent calendar is the value play in this category. It packs in a large number of products, recent editions have run to around 25 items across skincare, make-up and haircare, with a headline contents value frequently quoted at over £500, several times the price, which is what draws people in each year. The trade-off against the very top-tier calendars is a higher proportion of travel and sample sizes, and a line-up that leans on the retailer's core and own-brand lines rather than luxury exclusives. That said, if you enjoy trying a lot of products and discovering new lines without committing to full sizes, it delivers more per pound than almost anything else here. Order early, as the strongest editions move quickly once the value breakdown circulates.