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#1 in Best Free Things to Do in London
Best overallWATTB98/100

The British Museum

Our verdict · One of the most rewarding free days out in London, spanning two million years of human history.

Visit if

You want the highest-quality free cultural experience in the city and are happy to plan a route around a huge collection.

Skip it if

You dislike big crowds or prefer a quick, compact visit over a sprawling museum.

Plan your visit

The British Museum

WATTB Score

98/ 100

Our research-based editorial assessment.

How we score →

Free (indicative; special exhibitions charge)

Indicative price at the time of review.

Founded in 1753, the British Museum is Britain's most-visited attraction and, for our money, the best free thing to do in London. Free general admission covers a collection so broad it is genuinely overwhelming: the Rosetta Stone, the Parthenon (Elgin) sculptures, Egyptian mummies, Assyrian reliefs and the Sutton Hoo treasures among them. The Great Court, Europe's largest covered public square, is a spectacle in itself. A free timed ticket booked in advance is strongly recommended at weekends and during school holidays, though you can often walk in on quieter weekday mornings; late Friday openings run to 20:30 (last slot 19:00). Blockbuster exhibitions are ticketed and paid — the Bayeux Tapestry loan, on show from 10 September 2026 to July 2027, is a separate paid ticket that sells out well ahead.

The good & the bad

Pros

  • World-class collection that would cost a fortune to see anywhere else
  • Free timed tickets, and quiet weekday mornings often allow walk-in
  • Superb central location with three tube stations within a short walk

Cons

  • Enormous and often crowded — you cannot see it all in one visit
  • Headline special exhibitions are ticketed and charged separately

How it compares

PickWATTB ScorePriceBest for
1.The British MuseumThis pick98/100Free (indicative; special exhibitions charge)overall
2.Natural History Museum94/100Free (indicative; some exhibitions charge)families
3.Sky Garden90/100Free (indicative; food and drink extra)free view
4.Tate Modern90/100Free (indicative; special exhibitions charge)modern art
5.Hyde Park92/100Free (indicative; deckchairs and boating extra)the outdoors
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Good to know

4.5Google · 1,977 reviews
Address
Great Russell St, London WC1B 3DG
Phone
+44 20 7323 8000
Price
Free (indicative; special exhibitions charge)
Booking
Free timed tickets recommended via britishmuseum.org, especially weekends/holidays

Opening hours

Monday
10:00 AM – 5:00 PM
Tuesday
10:00 AM – 5:00 PM
Wednesday
10:00 AM – 5:00 PM
Thursday
10:00 AM – 5:00 PM
Friday
10:00 AM – 8:30 PM
Saturday
10:00 AM – 5:00 PM
Sunday
10:00 AM – 5:00 PM

Address, hours & rating verified via Google · Sept 2026

Researched by WATTB

Published
4 September 2026
Updated
4 September 2026
Last verified
4 September 2026
Sources
6 sources

We research and rank options from public data, official information and published reviews. How we research →

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